Your survey is over. Now you have to analyze the data correctly

Overview

This article provides guidance on how to properly analyze survey data after completing a survey. It covers the importance of data analysis, methods for analyzing results, and implementing measures based on the findings.

Information

This guide focuses on the steps to take after a survey has been completed, including data analysis techniques, result interpretation, and follow-up actions.

• Analysis
• Analyzing the Results
• Measures Based on Results and Analyses

Analysis

The analysis of survey data is determined by the survey's purpose. It's crucial to:

• Align the interpretation with the survey's intended goals
• Ensure that the chosen questions effectively highlight the problems addressed by the survey
• Verify that the right target group has participated to ensure relevant and representative results

By focusing on these aspects, any measures implemented based on the survey results will be goal-oriented and effective.

Analyzing the Results

The analysis process may involve:

• Advanced statistical calculations
• Simple overviews of response frequencies
• Subjective interpretations

Key considerations for data analysis:

• Break down data into smaller, practical sub-groups
• Maintain respondent anonymity
• Avoid basing conclusions on individual answers
• Ensure a sufficient sample size for comprehensive breakdowns (at least 5 respondents per group)

After completing the analyses, draw conclusions at an overall level and decide on measures to implement. Consider incorporating data from other sources to support your decisions.

Measures Based on Results and Analyses

Despite regularly gathering feedback, many companies fail to put it into practice or inform stakeholders about implemented changes. To maximize the value of your survey:

Follow up with respondents:

• Inform them of the results
• Communicate about implemented measures
• Gather additional information through follow-up surveys or targeted communications

By demonstrating that respondents' opinions are valued, you increase the likelihood of their participation in future surveys.

FAQ

Why is it important to analyze survey data correctly?

Correct analysis ensures that the survey's purpose is fulfilled, the right insights are gained, and any implemented measures are goal-oriented and effective.

How can I maintain respondent anonymity when analyzing data?

Avoid breaking down data into groups smaller than 5 respondents and refrain from basing conclusions on individual answers.

What should I do after analyzing the survey results?

Inform respondents of the results, communicate about implemented measures, and consider gathering additional information through follow-up surveys or targeted communications.