Overview
This article provides guidance on creating a comprehensive survey report, outlining the essential components and best practices for presenting survey results effectively.
Information
Learn about the key elements that must be included in your survey report, from the executive summary to the visual presentation of results.
Executive Summary
The report should begin with an executive summary that explains the most important results. This section should capture attention and provide an overview, with a more detailed analysis following later in the report.
Findings
In this section, present interesting conclusions from your analysis, even if they are not direct answers to the survey's primary purpose. However, always prioritize quick answers to relevant conclusions that affect the main purpose of the survey.
Measures
Based on the conclusions drawn from the results, describe the different measures you recommend for implementation.
Appendix
Include other findings from the survey that are not highly significant or directly related to recommended measures in an appendix. This ensures comprehensive documentation of results for those who want a thorough review.
Visual Presentation of the Results
Include graphs in the appendix that provide information on the sample composition, such as distribution by gender, division, or region. Include the number of participants and responses for each question. Focus on clarity and communicability when choosing colors and diagram types.
Tips for the Report
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Use your organization's visual profile for colors and fonts.
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Use legible font sizes, especially for presentations.
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Maintain consistent colors for units across graphs.
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Use easily distinguishable colors in graphs and diagrams.
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Avoid complex graphics and too many comparisons in a single image.
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Minimize effects and interfering elements on slides.
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Choose appropriate graph types for different purposes.
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For rating scale questions, present results with average scores for easy comparison.
FAQ
What should be included in the executive summary?
The executive summary should explain the most important results of the survey, capturing attention and providing a quick overview of the key findings.
How should I present less significant findings?
Less significant or interesting findings should be included in an appendix for documentation purposes and for those who want a thorough review of all survey results.
What type of visual elements should I include in my report?
Include graphs that show sample composition, ensure clarity in color choices and diagram types, and avoid complex graphics or too many comparisons in a single image.
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